Year: 2002

New major topic: “The Digital Hub” strategy. Combining DV camcorders, DVD, mp3 and digital cameras, making the computer the center of the “digital lifestyle.” Started this movement a year ago, have since had iMovie 2, iTunes 2 and iDVD 2. Steve demos the 3 apps released. Leaves a slide up with a conspicuous looking space in the digital photo slot. Hmmm… ~~one of these things is not like the other~~

Now a word from an Apple client: Dan Gregoire from LucasFilm comes up to show how LucasFilm is using OS X. A (very short) taped speech from ‘ol George says they use OS X to create animatics for pre-visualization. Demo of stuff from Episode II in Maya, After Effects. He’ll be at the Alias|Wavefront booth all week. I’m tempted to go. 😉

Okay, GAMES. Mike Rogers from Aspyr demos Harry Potter. Quidditch looks neat. Announced The Sims: Hot Date , and Star Wars: Galactic Battlegrounds.

Wolfram Research comes on stage with Mathematica. A couple months old, but for the technical computing crowd, this is a wonderful, wonderful thing. Also useful to calculus students. Also very funny goy demoing. He had an integrals joke. I laughed. Said he was rendering animations on his PowerBook in the background for like a week. Wouldn’t do it on any other OS, because these things need to run for a long time without failing. Also commended OS X’s Quartz graphics engine for providing awesome rendering capabilities for equations. The animations were very cool. 🙂

Mike Evangelist comes on stage to demo Final Cut Pro 3.0. Demos software real-time effects with ESPN’s The Life, which is edited totally in FCP. RT transitions, superimposed titles, and color correction. Not new news today, but still very, very sweet. RT also works on the fastest PowerBooks, for mobile RT. 🙂

Guy from Palm comes on stage, new USB cradles, bonus software for Macs, shipping in multiple languages. Palm Desktop Software product manager demos the new Desktop for OS X. Better drag-n-drop for Vcards. Demoed Palm sync. Public beta downloadable at www.palm.com/macintosh.

OS X update. Seeing Mac programmers becoming Unix programmers as well, and vice-versa. Press likes it

12 month transition period (on a clock face). At 6 o’clock in September, 10.1 shipped. Now it’s 9 o’clock. Now there’s tons of apps (>2500). Office:mac for X shipped last quarter, Steve applauds Microsoft. Next: Adobe. The Executive Vice President of Adobe, Shantanu Narayen, comes up on stage to remind you how important Adobe is to you, and to beg humbly for your forgiveness for taking so long to come to Mac OS X. After Effects 5.5 is now shipping (YAY!). Demos of Illustrator 10, Indesign 2.0 (supports native photoshop files with transparency), GoLive 6.0… and FINALLY! Photoshop. (“Almost here!”) Demoing AppleScript with Photoshop, building the Fellowship of the Rings release poster. New Spell Check in PShop. Adobe calls themselves “the poster child for Apps on OS X.” HA!