Apple Hype Watch� Day 8: "Watch the live webcast in QuickTime." Personally I think Apple's gone a little overboard with this whopper of a tagline. I mean, I have some Windoze using friends who can't seem to figure out how to install QuickTime on their machines (possibly because it requires an "administrator password"), and apparently QT for Java doesn't work well enough that my buddy Ben could use it on his operating system of choice. Yes, Apple, you've finally taken this whole hype thing too far. Shame on you for raising our expectations so high.

On the "what is it already???" front, I'm now thinking maybe Apple finally came to their senses, and started manufacturing the iTari. I keep telling Steve, "Steve," I sez. "Steve, I think you should make the iTari. Everybody wants one." And then my cat looks at me as if to say, My name's not Steve. How true� how very, very true.

In any event, stay tuned for noon EST when I'll be posting a play-by-play for those of you who are interested, but either can't access the streaming QuickTime for some reason, or foolishly left your satellite dish in your other pants. Please note that the play-by-play may become an after-play-sum-up if I'm sucked in too hard by Steve's Reality Distortion Field�. Maybe I should take him to see the vet about that.