This post was published more than a few years ago (on 2006-03-24) and may contain inaccurate technical information, outmoded thoughts, or cringe takes. Proceed at your own risk.
From the somewhat defunct AAlgar Electronics website (I designed the iTari images):
Almost twenty years ago, the Atari 2600 was born. Since then, tens of millions of people have discovered it’s the cheapest, easiest way to your favorite video games without the hassle of going to the arcade.
What could follow the world’s most popular home gaming console? A completely new iTari, redesigned from top to bottom, inside and out—and available in a variety of designer colors.